How blockchain has transformed itself from cryptocurrency or bitcoin?

‘Satoshi Nakamoto’ established a denaturalized storage system for his newly launched cryptocurrency, ‘bitcoin’ in 2009. Nobody knew that within a decade, its popularity would rise to an unprecedented level that today every sector is willing to adopt the blockchain technology. in this blog, you will read how bitcoin or cryptocurrency is different from blockchain and blockchain has its multidimensional approach to various emerging technologies.

What is blockchain?

Blockchain works on distributed ledger technology(1)that doesn’t require a central authority to validate or authenticate transactions. The transactions are managed by the peer-to-peer networks that validate new blocks only after adhering to a protocol of internode communication. It is considered to be one of the highest secured designs that adhere to high Byzantine fault tolerance.

Blockchain: An immutable technology

New norms set by Blockchain

We often faced serious issues of transaction failures or ‘server down’ in a centralized banking system. It happened because the whole server is governed by one centralized web-server. People usually download from the base central server. Due to high volumes of load, it requires a high bandwidth internet connection.

But, in the blockchain, there is no centralized system. Blockchain stands for decentralization, transparency, and immutability. Here, all downloaders can download as well as upload the data. All transaction is highly validated by various decentralized channels. Downloads that happened in this method are fast, secured, and having a success rate of 100 percent. The unique feature of blockchain can be utilized by banks, government, healthcare facilities, supply chain, file storage, prediction markets, IoT (Internet of Things), energy grids, and many more institutions.

New norms set by blockchain

How cryptocurrency is different from blockchain?

Blockchain only serves the purpose of storage of information in the form of blocks in various locations. However, cryptocurrencies are difficult to counterfeit because they are based on blockchain technology. It means blockchain is the important paradigm of cryptocurrencies. The first blockchain-based cryptocurrency was established as Bitcoin and till today there are thousands of cryptocurrencies with various functions and specifications.

Is blockchain limited to cryptocurrency?

Blockchain has traveled a zillion miles and it needs to travel a lot in the domain of emerging technologies like AI, robotics, space science, cybersecurity, finance, healthcare, education, logistics, supply chain, real estate, and other technologies. So, cryptocurrency is the inception of blockchain and it is not the final destination of Blockchain. Blockchain has been burgeoning and it can take greater shape in technical revolution.

Cybersecurity and blockchain

Hackers are trained to hack to the system in a centralized system. What will happen when information is stored in various locations by decentralization techniques? It will give immense security to data and if a portion of data will be counterfeited from one location, another set of data will be stored in another location. A bigger blockchain network(2) is more efficient and it is difficult to break the chain. If hackers need to trespass a system, they need to dig down a million computers that have set in different locations.

Blockchain & Cybersecurity: A secured interface

IoT and Blockchain

IoT has faced many challenges and the most common challenges are security and scalability(3).IoT is relatively a weak and fragile system and an easy target for cyber-attacks by cyber hackers. Each day, the number of devices connected to IoT grows, but in the same manner authorization and validation don’t grow. To give a more scalable and more secure network of IoT, it needs to work on the decentralized system.

Blockchain - IOT

Blockchain: Provides scalability to IOT

Final Thoughts

Blockchain has gained a rapid momentum with its security and scalability. Many emerging technical professionals are willing to accept the blockchain technology. Privacy is the major limitation of blockchain technology. If information will be shared across a million systems, then sensitive and confidential information can be leaked and it can be released in the public domain. Technical experts need to find a solution where confidential information will not be tempered and other technical and financial activities will be a seamless experience without the worry of infringement of sensitive data.

How to get Google AdSense approval for mobile app, WordPress site, and YouTube channel?

Google AdSense is a hassle-free and seamless approach to earn revenue by placing advertisements on your website, mobile apps, and YouTube channel. You can generate revenue by CPC (Cost-per-click) approach where each click will deliver you money. Google manages and administers all the ads on AdSense and make a collaborating relationship among advertisers. Let’s see how you can earn money by monetizing your web and other portals through AdSense.

Google AdSense approval for WordPress Site

Before applying to the Google AdSense, you should check the eligibility criteria for quick approval. You must be the owner of your root domain and only submit approval for the root domain instead of subdomain or subdirectories. You must be 18 years old and you must adhere to AdSense policies before submitting the application. Your content has a sound length and it contains appropriate content. Vulgar, abusive, pornographic, and other illegal content won’t get approval for AdSense.

Google AdSense Code for WordPress site

Now, you can sign up for the Google AdSense account and approach for approval. You need to assign the place where you want to get ads for your site. You can choose the sidebar option for placing ads on your WordPress site. Go to WordPress widgets, there click on the Appearance, on the drop-down menu, click the widgets. There you can paste Google AdSense HTML code. You can also use the AdSanity plugin for this procedure.

Google AdSense approval for mobile App

You can monetize your android and iOS apps through AdMob in-app advertising. You need to create an AdMob account and activate one or more ad unit IDs. Mobile Ads SDK collects information from different devices and gives information about revenue generation to app publishers.

For Android Setup

App publishers need to integrate Google Mobile Ads SDK into an app and begin generating revenues from it. After that, you need to choose an ad format and follow the further steps for monetizing the apps.

For iOS Setup

You need to create an AdMob account and register for it. Integrating Google Mobile Ads SDK is a bit tricky and you need to import the SDK into an iOS project to CocoaPods. See the full official documentation on how to create and use Podfiles.

Google AdSense Approval for Mobile Apps

Google AdSense Approval for YouTube Channel

You need to be a resident of the country where the YouTube partner program is running successfully. You need to have 4,000 valid public watches in the last 12 months. You must have 1,000 subscribers and must link to an AdSense account. Your channel must meet YouTube policies and guidelines to get monetized.

Monetize your YouTube Chanel

Make sure you must have only one Google AdSense account. You can link your different YouTube channels through your single AdSense account.

YouTube Monetization process

After completing all the YouTube Partner Program (YPP) terms and conditions, your channel has been queued for the review process. After approval, you can choose your preferred ad setup and enable monetization. However, if your request has got rejected, you can re-apply after 30 days for your rejection.

Final Thoughts

In 2020, Google has shifted its focus on mobile web interface rather than iOS and Android apps. It’s high time to enable the AMP version of your site and keep your site mobile-friendly. Google AdSense will not responsible for not being active in your site and channels. Long inactiveness decreases the per day viewership and you will get low profile ads. Ultimately your revenue will fall drastically. So, keep active by posting blog posts on your site and YouTube Channel.

How a website can make an impact on your businesses?

The recent advancement of technological equipment led people to endeavor more on digital technology. The global penetration rate of mobile subscribers has reached 73 percent. The Indian masses are keen to use wireless mobile technology and the number of mobile subscribers has reached 1.1 billion. India is the second-highest number of internet users after China. It has penetrated 34.8% population in India and the number of internet users has reached 627 million in 2019.(1) The above data depicts the impact of an online presence. Let’s see how a website can make an astounding impact on your businesses.

A Website can be a feed burner for your business

Efficient Way to Promote Your Business

The traditional approaches to promote your business are costly and gives less impact on customers. However, online marketing is an efficient approach to augment lead for your businesses. Your website is the sun while other online marketing tools like social media, blogging, e-mail marketing, videos, and podcasts are planets that revolve around your website. Without a website, they seem to distract their path and unable to find a sound recognition of your business adventures. It is estimated that 47% of buyers read 3 to 5(2) blogs before purchasing your services. Various dimensions of online marketing tools are reliable sources of inbound marketing. Blogs make an overwhelming impact on your key services. It is a greater tool for inbound marketing where persons can seek knowledge from your site and impelled to take your services. Frequently making online videos, podcasts and webinars will enhance your greater presence in the digital medium. You can promote your services on a social media platform and can customize the services according to your needs.

Online Presence can surge your business revenues

Track Your Businesses in Real-Time

You can track the real-time data of your website with the help of Google analytics. It can tell you the source of incoming visitors like channels, mediums, referrals, and paid channels.  You can further drill down to various outcomes of analytics data like page views, sessions, bounce rate, new vs returning users, and session duration. From the audience overview report, you can analyze the targeted audience. It can reflect the right customer persona(3) for your businesses. You can formulate sound marketing strategies by the real insights of customer behavior. You can also compare your businesses to your competitors. The customer acquisition report will assess your content and predict the actual content that is needed for your visitors. It tells that which kind of social media platform will enhance your conversion rate optimization (CRO). If you are getting a high bounce rate of your website, then it is high time to change your user interface of the website and enhance the SEO. The real-time report will give you insights about the specific time when there is high traffic on your website. It will give you an idea to push more content on the stipulated time.

Tracking will give you a real insight of your business

Build a Strong Relationship with Your Market

Businesses should address the need of consumers instead of making only profits. You can achieve the top on the loyalty parameter by providing the requirements of customers. About us, the page tells your thoughts and ideas about how you can convey your business with your clients. You can address the needs of the market by embedding feedback and survey forms to your website. This will help to gain augmented credentials from customers. The customer service is the backbone of the businesses. Failed customer responses can degrade both your business potentials and revenues. You can enhance customer support by embedding chat support, a virtual chatbot to your website. Besides, you need to address all your customer queries on social media platforms, email messages, mobile, and landline calls. You can educate the market by incorporating the 80-20 rule. It means 80% of your content can address the needs of your audience while 20% of your content can educate your audience about your businesses.

Customer loyalty is an important paradigm of businesses

Professionalize Your Brand

Branding will give you the defined brand identity of your businesses. You will recognize by your brand, not by your URL. Your brand can reflect your core mission and vision strategies and take care of your targeted customers. Suppose you are a big restaurant chain giant and your brand-logo is a green tree. It will give the misguided impact on your customers. You can select a brand by surveying your audience, discussions with experts, and taking ideas from competitors. POD (point of difference) plays a big role(4) in defining a brand. It differentiates from your competitors by a new look, design, style, quality, and services. You can augment your brand voice by becoming a subject expert in your niche. Content marketing will help you achieve the burgeoning brand voice. The logo is the real identity of your business. People can recognize your business by just remembering your logo. Your website, business cards, and logo should be in sync with the brand identity of your businesses.

 

Brand will tell your real identity of business operation

Final Thoughts

Now, you can find a plethora of differences in a website embedded business and a business without a website. You can expand your market globally by enhancing your online presence. It will give you plenty of opportunities to advertise your businesses and save your money from additional printing and distribution costs. Your new online identity can pull a multitude of new customers. You can promote your services and upcoming products on your website.

Top technological gadgets that can diagnose and track COVID-19 pandemic

How serious is the Covid-19 pandemic?

According to WHO and UNDP, the world has been facing the greatest global challenges since world war two. Over one million people are infected from novel coronavirus (SARS-CoV-2) globally.  More than 90,000 human deaths are reported globally from COVID-19 (Coronavirus 19) pandemic. The COVID-19 is highly contagious and scientists confirm one affected person can infect the other two healthy persons and then these two can infect the other four and the ratio will multiple further. The severity of coronavirus can be detected from its mortality rate that ranges from 1 to 3.4%.(1)The mortality rate has shown an aggravation in number beyond 13% in the 80+ age group, 8.6% in the 70-79 age group, and 3.9% in the 60-69 age group. The most affected nations are the US, Italy, Spain, France, Iran, and the UK. Globally, multiple firms and individuals are working tirelessly by inventing testing kits, diagnostic tools, and other technological gadgets to track and diagnose the symptoms of the novel coronavirus. I am giving a glimpse of the latest technological gadgets that are highly popular during the COVID-19 pandemic.

COVID-19 Outbreak: A global Challenge

Diagnostic Tools and Kits 

ContinUse Biometrics

The Tel Aviv-based startup CU-BX provides highly accurate physical measurements in a contact-free sensing platform. CU-BX assesses key biometric parameters(2)like breathing patterns, heart-rate variability, and respiratory rate with absolute accuracy. CU-BX sensing solutions do not require physical touch providing additional protection against the COVID-19 and it proved to be intrinsically hygienic for healthcare workers. It provides an optimal tool by efficiently managing the COVID-19 pandemic for medical providers, organizations, and institutions.

Biomeme

Biomeme’s platform transforms your mobile phones(3)into a mobile lab for real-time COVID-19 pandemic analysis. The system analyzes results by identifying pathogens to targeted test kits for their specific DNA or RNA signatures. It encompasses a docking station for real-time PCR and a mobile app to control and analyze the results. Biomeme’s end-to-end mobile platform empowers pharma companies to set up pop up labs all over the world by leveraging smartphone devices.

Biomeme: A range of kit to test the COVID-19 symptoms

Genomtec

Genomtec offers rapid, reliable, and inexpensive(4)molecular diagnostic testing kits. It developed a smartphone-sized genetic analyzer that detects infection in 15 minutes. The seamless and contactless heating technology requires only a drop of biological material to analyze its result. Its ease of use and automated diagnostic approach make it effectively fight against the COVID-19 pandemic.

Genomtec: An efficient diagnostic tool for coronavirus

Bat-Call

Bat-Call specializes in diagnosing respiratory and cardiovascular(5)disorders by chest sound and machine learning model. Patients can wear a vest that can record the chest sound from various angles and then it will later send to doctors through wireless communication. They also developed a digital stethoscope ‘CompuSteth’ that can detect inaudible sound for enhanced testing for coronavirus outbreak. Bat-Call can provide a faster and accessible scan for triaging patients where healthcare facilities are in limited capacities.

Bat-call: Detect the Coronavirus infection by lung flow

BreathResearch

BreathResearch provides screening and monitoring by telehealth.(6)It encompasses a dual-sensor spirometer that can track lung flow volumes and lung sounds. It converts a person’s breathing into sound waves that can later analyze by acoustic analytics and artificial intelligence. BreathResearch’s AI technology learns COVID-19’s 3-week window pattern by analyzing non-symptomatic, mild-flu like symptoms, and severe acute respiratory syndrome. It proves to an essential tool for early detection of COVID-19 symptoms by tracking lung flow volumes and lung sounds. It can predict the novel coronavirus infection in a week and send the individual for aggressive treatment.

Mobile Tracking Apps

Aarogya Setu

Aarogya Setu is a Govt. of India official app(7)that can track the COVID-19 personnel in your proximity via Bluetooth. In this way, Govt.  of India will know the details of infected persons. The app provides the utmost security to your privacy. Your name and your mobile number will not be shared with third-party and it can’t be displayed on the public platform.

Aarogya Setu: An Indian Govt. Initiative to fight against Coronavirus

Hamagen

Hamagen is an Israeli Govt. initiative where people can track coronavirus hotspots by analyzing their location data. It also informs the people if they have crossed the paths of virus hotspot.

COVID-19 Apple App

White House Coronavirus Task Force and The US Department of Health & Human Services in collaboration with the Centers for Disease Control and Prevention (CDC) released an official COVID-19 apple app.(8)The website and app guide US citizens through a series of questions about their present health status. Ultimately, it determines the symptoms of a novel coronavirus pandemic. The next step provides the guidelines of the CDC on social distancing and self-isolating, when to go for extensive checking for their symptoms, when to meet the doctors, and many more.

COVID Symptom Tracker

COVID symptom tracker app was designed(9)and developed by doctors and scientists from King’s College London, UK. The app guides users to take a one-minute self-test to report the symptoms on a daily-basis. Self-reporting will help researchers and Govt. officials to analyze and classify the situation of COVID-19 pandemic into the high-risk zone, mid-risk zone, and low-risk zone.

Final Thoughts

The fight against the COVID-19 pandemic is not an easy task. It requires cooperation and collaboration among researchers, public-health officials, and government officials to develop novel kits and tools that can lessen the spread of COVID-19 pandemic. Meanwhile, we can see many tools and tracking apps on our mobile devices. But that is not sufficient to fight against coronavirus outbreak. People need more seamless apps and tools that can downgrade the apathy of the COVID -19 pandemic.

Challenges and Solutions of Entertainment Industry post COVID-19 Pandemic

Challenges and Solutions of Entertainment Industry post COVID-19 Pandemic

COVID-19 pandemic has triggered mass layoffs in the media and entertainment (M&E) industry. Production of daily sops and movies have completely shot down. This has created an economic crisis in movie theatres, theme parks, plays, on-stage performance, museums, and other external consumption organizations, artists, and workers. Online streaming platforms, over-the-top (OTT), gaming, and other digital medium platforms have become the prime entertainment source for people staying in their homes. Will behavioral changes and locked down impact transform the M&E industry? The article provides insights intothe challenges and solutions of the M&E industry during the COVID-19 pandemic.

 

Challenges

Behavioral Changes

Coronavirus has significantly transformed the behavior of people where virtual meetings, online classes, Video callings, social distancing, and work from home have become the new norm of society. This has leveraged increased access to digital and OTT platforms in remote rural and wide urban demographics. Now, people can watch TV ona big screen by broadband internet services to their laptop/digital devices. Coronavirus has psychologically changed the mindset of people to watch virtual media. People may find uneasy to watch cinemas in movie theatres post COVID-19.

Revenue Loss and Mass Layoffs

According to EEMA (Entertainment Management Association), 90% of the entertainment business(1)has canceled by 52.91% of companies. According to Financial Express Report, the film industry has witnessed a great fall of 29.1% which adds up to 1062.4 crores (2) in the first quarter of 2020. Nearly 107 companies have suffered a huge loss of 1 crore. Most of the companies have put 50-80% of layoffs to their employees and daily wage workers. Wide cancellations of events across the world have dipped the businesses of event management companies. Daily wage workers across the media and entertainment industry have faced the brunt of coronavirus outbreak and their work has hampered. It augmented in rapid mode when Indian Film & Television Directors’ Association (IFTDA) has announced to shut down every kind of shooting activities to movies, TV shows, and web series. Daily wage workers need supports from the media industry and the government stimulus package.

Movie theatres are losing their sheen in COVID-19 pandemic

Solutions

Personalized User Experience

Personalized user experience had gained a robust momentum amidst a locked-down and coronavirus outbreak. People have multiple options to choose a variety of digital streaming platforms. Companies can target potential customers by AI’s enhanced accessibility in predicting users’ preferences and choices. Netflix has utilized its machine learning recommendations(3)that made it a top digital streaming platform with 100 million global members worldwide. It also helps the companies to identify which type of content can garner maximum revenues.

Revenues can be augmented by implementing personalized user experience

Real-Time Streaming& Chatbots

AI-driven solutions help companies to get enhanced insights of instant data. It analyzes the viewers’ experience by real-time customization, packaging, and transmission of content. AI facilitates the media & entertainment industry to garner augmented consumer experience (CX) by enriching ad sales through targeted ad insertions. Chatbots are an essential asset for the media and entertainment (M&E) industry. It enhances entertainment experiences, better customer interactions, providing hassle-free browsing.

Real-Time streaming has changed the entertainment industry

Final Thoughts

The present COVID outbreak has diminished the revenue of the M&E industry. But, it has also opened new opportunities where companies make their plans on OTT platforms. Digital streaming is a core source of entertainment amidst locked down. AI will help you to narrow down consumers’ preferences and choices. AI will assist you to make an augmented plan for digital streaming platforms and garner revenues from ads and content sales.

Prospects of Aviation industry after Locked Down 4.0 in India

According to the International Air Transport Association (IATA), India is expected to lose around 2.9 million jobs in the aviation(1) sector due to the COVID-19 pandemic. Passenger traffic has declined to 47 percent and the revenue has fallen to US$11.221 billion compared to the 2019 financial year. It is a known fact that every airline job assists another 24 jobs in the travel and tourism sector. Civil Aviation ministry has geared up to resume the domestic flight operation within a week. Air travel will change with the new norm of SOP (Standard Operating Procedure).

Standard Operating Procedures (SOPs)

Government officials, top bureaucrats, prominent doctors, airline officials, and DGCA officials have formulated a standard operating procedure (SOP) for passengers and flight members.(2)There will be a social distancing norm in check-in counter queues, and waiting for lounges. You can’t ask for any kind of service during the flight. Before boarding, you should follow the thermal screening procedures, wearing masks and gloves. The committee is collaborating with airlines to keep vacant the middle seat. It means a 186-seater Airbus A320 will have only 106 seats for ticket booking. Top airline experts have conveyed their thoughts that keeping the middle seat won’t fulfill the purpose of mandatory 6 feet distance between two co-passengers as it will provide only 2 feet distance. Meanwhile, airlines have stressed upon wearing protective suits and a negative certificate from the lab for a safe and secure COVID-free journey. However, government officials are considering their views and it may happen in the near future.

Air travel has new norms of SOP

Government assistance to the aviation industry

Finance minister Nirmala Sitharaman announced the fourth tranche of the fiscal stimulus package. However, she hasn’t mentioned any bailout package for the airline industry. But she emphasized on to use the free airspace that can benefit the aviation industry ₹1,000 crores per year.(3)The finance minister has proposed to auction six more airports to private players in the third round. In the first and second rounds, the government earned the revenue of ₹13,000 crore investment done by the private players. The government is also emulating the plan to provide a rationalized tax regime for aircraft maintenance, repair, and overhaul (MRO). However, FICCI has shown disinterest over the government reforms in the aviation industry. It has sought a bailout package from the finance ministry that can support by cash-flow, interest-free soft loans, and a two years’ tax holiday. But the Indian government is not in a condition to provide a bailout package for the aviation industry.

Meager Govt. Assistance to the Indian aviation industry

Final Thoughts

As other industries are sending their employees for layoffs, the aviation industry has commenced its staff personnel to go for unpaid leave without cutting the jobs. Most of the Indian airlines have not created a contingency fund for emergency purpose or economic turmoil. This led toa severe revenue loss to the Indian airline industry. The assistance of the Indian government is insufficient as compared to other countries. The US has announced a $71 billion bailout package. (4) Finnair has reimbursed the $650 million loan guarantee, Norway has released the $450 million and Sweden has decided to release $500 million. In the wake of other nation bailout package, the Indian aviation industry has produced a grim picture and they are hoping to normalize the air travel to regain their revenues.

Challenges and Solutions of Human Resources during COVID-19 outbreak

Challenges and Solutions of Human Resources during COVID-19 outbreak

Coronavirus outbreak has changed the perspective of work when several countries have enforced the severe locked down restrictions. The outbreak has posed serious challenges to human resources personnel to keep track and maintain regular communication with employees. Remote work has compelled organizations to amend their policies and provide the best possible employee-support solutions during the COVID-19 pandemic. When you proceed to this article, you will find the key challenges of human resources and how technologies give them a beautiful solution to tackle the ongoing outbreak.

Challenges

Communication

CEOs, Managers, and Staff personnel are facing a void of their mutual communication in remote work and virtual medium. Without a proper communication channel, it is difficult for the top official to be in sync with managers and staff personnel. It is a difficult task to congregate all employees one platform because either they don’t have access to the technology or not get trained to the concerned technology. HR personnel is facing difficulties taking video interviews with the candidates. Most of the time candidates have no access to that technology.

Communication Gap: A Major Issue during COVID-19 pandemic

Rapid Policy Change

Every company is amending policies on the wake of coronavirus outbreak. The HR department has the highest responsibilities(1)to make aware of the latest policies for workers and new employees. HR personnel is responsible to introduce the policy change to the working employees. Employers need flexible hours to complete their chores. They should constantly conduct webinars to give advice and necessary tools to the employees. Start-up and new emerging companies are facing difficulties to change their policies citing financial resources.

 

Solutions

Virtual Media

HR personnel keeps track of interviews via Skype or Zoom to the candidates. Excel, Google Sheet, Google docs, and e-mail become the inevitable tools to connect the employees about important guidelines and work assessment. Eightfold.ai(2)has known as the best AI-powered Talent Intelligence Platform. They are helping organizations to recruit candidates by incorporating online events. It is shedding light on the recruitment process by identifying promising candidates and retaining top performers.

 

Applicant Tracking System (ATS)

Companies of all sizes can incorporate ATS to search, organize, and communicate with a large group of candidates. ATS is a human resources software(3)that can accommodate a large pool of applicant data. HR personnel can select the candidate by sorting keywords like skills, location, education level, candidate experience, etc.  In the time of coronavirus pandemic, recruiters can perform all recruitment processes online by interview scheduling and onboarding functionality of ATS. ATS encompasses knockout questions to narrow down the pool of applicants. If any of the knockout questions are answered incorrectly, your application will be rejected. After that recruiters select candidates based on their specific keywords.

Applicant Tracking System: An agile approach of recruitment

Final Thoughts

COVID-19 pandemic has given nice opportunities for companies to build a fine roadmap in the event of a pandemic and locked down condition. HR management has tremendously benefitted by smart and agile technologies like AI and mobile supercomputing. Many organizations have been utilizing this opportunity to re-skilling their workforce. Companies can develop an ecosystem dedicated to creating an AI-powered skills inventory, reskilling, and exploring new possibilities for recruitment services.

 

 

Challenges and Solutions of Hotel Industry during the COVID-19 Pandemic

The outbreak of Coronavirus has shut many medium and small hotels. Since the aviation industry has completely shut, the flow of tourists has dropped significantly. The hotel industry has a direct connection with the aviation and tourism industry. Major nations have blocked international flights. This led to a complete dip of the flow of international tourists. Domestic tourists have been staying in their homes during coronavirus outbreak. So, the hotel industry has been facing dual hardships from the complete absence of local and international tourists. The article will provide prospects of overcoming the major challenges from the hotel industry.

Challenges

Unprecedented Layoff of employees

Nearly 15% to 25% of employees have been working as contractual labor in India and their salary reimbursed weekly or daily basis. Last two months, hotels have witnessed rapid cancellations of its bookings. This led to shelving a large number of contractual laborers. Recently, we have seen the mass exodus of laborers from top metropolitan cities. Hotel chains across India are capping an option of layoffs. The wide layoffs have increased the unemployment multidimensional percentage in India. Experts anticipate the grim situation will be over after three to four months.

Impact of COVID-19 on Hotel Industry: A Million Jobs Lost and Thousands of Layoffs

Loss of Revenue

According to hotelivate,(1)the hotel industry is considering a whopping loss of US$1.55 billion. The unprecedented loss of revenue accommodates 140,000 branded/organized hotel rooms across the nation. Experts estimate that there will be a 32% erosion in the overall revenue as compared to the previous year. The given losses only accommodate 5% of the lodging sector. Rest 95% encompasses bed & breakfast (B&Bs), guest houses, unbranded, and unorganized accommodation rooms. If you calculate the total loss of the hotel industry in India there will be an additional loss of US$4.7 billion to the alternate accommodation industry. So, the total loss of revenue across the accommodation industry in India would be US$6.2 billion.

Solutions

Know Your Customer

It impedes that many customers are feeling insecure to lodge in the hotel. Hotels can separate the rooms for quarantine and normal uses. Millionaires and billionaires have quarantined themselves in five-star hotels with a lavish package. Hotels can take advantage of big data of customers to know their behavior. They can provide customized services by classification and management system of AI. (2)Al can help visitors with personalized options and recommendations.

Hotels Leveraging Artificial Intelligence

Dedicated mobile apps can guide the entire hotel premises. A virtual tour is the need of time. People need to know all the precautionary measures before coming for quarantine in hotels. Hoteliers can make a sound 3D virtual tour to attract customers. Machine learning can help them equip with the best services based on customer behavior data. Amazon’s AI-based cloud software service Alexa can provide voice-enabled experiences to customers. Alexa’s conversation help hotel personnel to narrow down the actual requirement. This will help hotel personnel to save time and provide smoother and convenient customer service.

Leveraging AI: Helping Hotel Industry to Lessen the Impact of COVID-19

Final Thoughts

Hotels can provide the initial monetary support to contractual workers as they are the backbone of the hotel industry. Hotels can file for a moratorium to their debt payments. Hotels can register to online food delivery platforms like Zomato, Swiggy, and Ubereats to provide the home delivery foods. They can also provide taxi services and itinerary planning. These efforts will help them to lessen the apathy of the COVID-19 pandemic.

How AI is combating the COVID-19 Pandemic?

The global pandemic has begun with the Wuhan, China in December 2019. It has spread over 214 countries within three months. 2,938,308 people have confirmed the positive cases of coronavirus infection and 203,797 people have died from the Covid-19 pandemic as reported by worldometers(1)on 26 April 2020. AI-based approaches that cater to Machine learning and Deep Learning become a powerful tool to combat the COVID-19 pandemic. The nuanced approaches of AI-based technology have helped in monitoring the COVID-19 outbreak and in the real-time prediction of infected people. Big data has facilitated patient health analysis, drug manufacturing, and diagnosis resistance. Let’s analyze the current capability of AI and data science to alleviate the COVID-19 outbreak.

Disease Surveillance AI

COVID-19 is tremendously spread by human-to-human contact. So, it is important to trace the infected humans from residential complexes.  In December 2019, Canadian based BlueDot has identified a cluster of pneumonia-like disease(2)in Wuhan, China. The report was way ahead before the WHO and CDC of the USA. It incorporates AI algorithm to analyze big data from various sources like health data, news reports, airline ticketing data, government notices, and disease networks for detecting the appearance of new infectious diseases. AI can predict the early spread of infection or pandemic. Mobile phone data play an important role to track the early spread of disease by analyzing the movement of people. Blue Dot predicted the early spread of Coronavirus disease from Wuhan to other Asian cities based on airline ticketing data. Public health authorities can implement their health policies and strategies based on AI-driven disease spread data.

Disease Surveillance AI: Tracking the Early Spread of COVID-19 Pandemic

Diagnostic AI

Zegami, a UK-based organization, has created an ML model that can identify the coronavirus cases by incorporating x-rays of COVID-19 infected lungs, artificial intelligence techniques, and data visualization tools. It has gathered data from NHS foundation trust, UK. According to Zegami, the new model(3)can differentiate COVID-19 cases from other lung infections like bacterial pneumonia and viral pneumonia. Researchers from Tianjin Medical University, China randomly assigned chest CT scan images from the COVID-19 and non-COVID-19 patients to test their deep learning algorithm. They claimed that their AI-model identified COVID-19 from CT scan images with 89.5% accuracy. The result gives hope that AI can give an accurate diagnosis from a chest CT scan.

Diagnostic AI: Giving accuracy to COVID-19 cases

Curative Research AI

AI is consistently giving its arms for researchers to find a vaccine against SARS-CoV-2. Google’s DeepMind has released AlphaFold that can predict the 3D protein structure of its genetic sequence. DeepMind has released protein structure related to SARS-CoV-2 helping researchers to better understand the virus.Iktos’ Ai technology works on deep generative models that enhance the speed and efficiency ofthe drug discovery process. The company is aiming to design virtual novel molecules that can accommodate all the characteristic features of a novel drug candidate. Further, SRI’s SynFiniTMand Iktos’ generative modeling technology(4)have collaborated to design novel and optimized compounds to treat coronavirus and viral infections. This has solved the key challenging issue of drug design and paved its way for clinical testing.

Curative AI: Paving a Way Ahead for Novel Drug Discovery for Coronavirus

Facial Recognition and Fever Detector AI

Sonovia, an Israeli startup, has made AI-based anti-pathogen and anti-bacterial face masks. It helps to prevent the spreading of coronavirus pathogens from coughing and sneezing. Fever is the prime symptom of coronavirus pandemic. So, detecting fever at the airports, bus stations, and railway stations can eliminate the entry of infected personnel in the residential population. Rokid Corp, a Chinese firm, has developed the AI-enabled glasses(5)that detect the body temperature of people. It works based on non-contact thermal augmented reality. It is fitted with a camera and a cable sending alerts and making digital records by detecting fever to the visitors.

Fever Detector AI: Detecting Body Temperature by AI-Enabled Glasses

Virtual Healthcare Assistants (ChatBots)

The overwhelming cases of coronavirus infection have led the Government to set up a virtual healthcare assistant that can solve the queries related to the COVID-19 pandemic. A Canadian company Stallion-AI has built a multi-lingual virtual healthcare agent(6) that can answer queries related to coronavirus infection. It accomplished its establishment by leveraging its natural language processing capabilities. Virtual chatbots can recommend protection measures, provide reliable information, monitor symptoms, and advise individuals whether they need hospital screening or self-isolation at their homes.

Final Thoughts

The potential of AI is not fully utilized by researchers and Government organizations. There are miles to go to achieve a standard dataset for AI. The current use of AI is extremely constrained by lack of data, scarcity of historical data where AI can train its models, unavailability of open datasets to work on, and non-adjustment of algorithms. Besides, scientific facts and findings need to be evaluated before clinical trials. At last, the world is needed more open datasets where AI can perform its supreme ability to combat the COVID-19 pandemic.

Codeigniter vs CakePHP vs Laravel: which one is better for web development?

The recent advancements in PHP programming languages have produced three innovative frameworks;Codeigniter, CakePHP, and Laravel. These web frameworks are open source and follow MVC (model-View-Controller) approaches. Still, they have their own pros and cons. Based on the advantages and disadvantages, I try to find out the best framework for web development.

 

Advantages

 

Laravel

Mail integration is the fundamental need of a website and everybody is needed to enhance their customer base. The ‘Swiftmailer’ library of Laravel provides a clean and easy API(1) configuration for mails with individual accounts. Without integrating the caching process, your back-end performance hinders a lot. So, Laravel manages the excellent integration of caching to improve the back-end performance of your website. It is well-equipped with automation testing that takes less time as compared to manual testing. It provides a secure platform by preventing against suspicious threats like SQL injection, cross-site request forgery, and cross-site scripting.

Laravel Framework: Today’s need for web development

 

CakePHP

MVC (Model-View-Controller) helps in data handling, data rendering and data responses to a correct database for the preferred framework. It works in a planned manner for data processing. With the help of components, extensions, helpers, and behaviors you can rescue your code within the existing facility. CRUD (Create, Read, Update and Delete) feature of CakePHP (2) allows you to update, modify and produce your work anytime and complete control over the final outcome.

Codeigniter

You can’t deny the need for customization because you have to customize the website based on the specific needs. It provides the easiest way to customize your web format based on your needs. It is considered as the best user-friendly interface by delivering the finest pieces of responsive web platforms. The superb migration support services of Codeigniter gives you an easy interface to migrate(3) your database from one server to another server.

Codeigniter Framework: A revolution in web development

 

Disadvantages

 

Laravel

Due to lightweight, it has less in-built support. It can be solved by third-party tools, but it would be tedious tasks for a large and customized website. All the components are designed in a systematic manner. The dependency injection proves to be complex(4) at various levels which make amateur developers practice a lot to become an expert Laravel professional.

CakePHP

The documentation of CakePHP is heavy that leads developers to learn and practice various steps by giving a sound amount of time and effort. It doesn’t provide the seamless experience of migration.It is difficult to migrate the second version of CakePHP into third version (5). Developers need to update the default routes to integrate the fancy URLs which adversely affects the efficiency of web development.

CakePHP: A novice web development framework

Codeigniter

It requires exhaustive libraries for customizing the web development platform. The framework is not fully based on ORM (Object-Oriented Mapping) (6) but it depends heavily on third-party solutions. Since it is not the community-driven, any change will be maintained only by company norms and policies.

Final Thoughts

After an exemplary analysis of the advantages and disadvantages of the above mentioned three frameworks, I think Codeigniter is better as compared to CakePHP and Laravel. Since it doesn’t show the complexity at various levels of implementation, developers find it easy to build the code. Though the customization process requires an exhaustive level of libraries. But the end result is praiseworthy. It doesn’t show any issues withthe migration process. It gives you the seamless experience of web responsive platform by incorporating Codeigniter.