The recent advancement of technological equipment led people to endeavor more on digital technology. The global penetration rate of mobile subscribers has reached 73 percent. The Indian masses are keen to use wireless mobile technology and the number of mobile subscribers has reached 1.1 billion. India is the second-highest number of internet users after China. It has penetrated 34.8% population in India and the number of internet users has reached 627 million in 2019.(1) The above data depicts the impact of an online presence. Let’s see how a website can make an astounding impact on your businesses.
Efficient Way to Promote Your Business
The traditional approaches to promote your business are costly and gives less impact on customers. However, online marketing is an efficient approach to augment lead for your businesses. Your website is the sun while other online marketing tools like social media, blogging, e-mail marketing, videos, and podcasts are planets that revolve around your website. Without a website, they seem to distract their path and unable to find a sound recognition of your business adventures. It is estimated that 47% of buyers read 3 to 5(2) blogs before purchasing your services. Various dimensions of online marketing tools are reliable sources of inbound marketing. Blogs make an overwhelming impact on your key services. It is a greater tool for inbound marketing where persons can seek knowledge from your site and impelled to take your services. Frequently making online videos, podcasts and webinars will enhance your greater presence in the digital medium. You can promote your services on a social media platform and can customize the services according to your needs.
Track Your Businesses in Real-Time
You can track the real-time data of your website with the help of Google analytics. It can tell you the source of incoming visitors like channels, mediums, referrals, and paid channels. You can further drill down to various outcomes of analytics data like page views, sessions, bounce rate, new vs returning users, and session duration. From the audience overview report, you can analyze the targeted audience. It can reflect the right customer persona(3) for your businesses. You can formulate sound marketing strategies by the real insights of customer behavior. You can also compare your businesses to your competitors. The customer acquisition report will assess your content and predict the actual content that is needed for your visitors. It tells that which kind of social media platform will enhance your conversion rate optimization (CRO). If you are getting a high bounce rate of your website, then it is high time to change your user interface of the website and enhance the SEO. The real-time report will give you insights about the specific time when there is high traffic on your website. It will give you an idea to push more content on the stipulated time.
Build a Strong Relationship with Your Market
Businesses should address the need of consumers instead of making only profits. You can achieve the top on the loyalty parameter by providing the requirements of customers. About us, the page tells your thoughts and ideas about how you can convey your business with your clients. You can address the needs of the market by embedding feedback and survey forms to your website. This will help to gain augmented credentials from customers. The customer service is the backbone of the businesses. Failed customer responses can degrade both your business potentials and revenues. You can enhance customer support by embedding chat support, a virtual chatbot to your website. Besides, you need to address all your customer queries on social media platforms, email messages, mobile, and landline calls. You can educate the market by incorporating the 80-20 rule. It means 80% of your content can address the needs of your audience while 20% of your content can educate your audience about your businesses.
Professionalize Your Brand
Branding will give you the defined brand identity of your businesses. You will recognize by your brand, not by your URL. Your brand can reflect your core mission and vision strategies and take care of your targeted customers. Suppose you are a big restaurant chain giant and your brand-logo is a green tree. It will give the misguided impact on your customers. You can select a brand by surveying your audience, discussions with experts, and taking ideas from competitors. POD (point of difference) plays a big role(4) in defining a brand. It differentiates from your competitors by a new look, design, style, quality, and services. You can augment your brand voice by becoming a subject expert in your niche. Content marketing will help you achieve the burgeoning brand voice. The logo is the real identity of your business. People can recognize your business by just remembering your logo. Your website, business cards, and logo should be in sync with the brand identity of your businesses.
Now, you can find a plethora of differences in a website embedded business and a business without a website. You can expand your market globally by enhancing your online presence. It will give you plenty of opportunities to advertise your businesses and save your money from additional printing and distribution costs. Your new online identity can pull a multitude of new customers. You can promote your services and upcoming products on your website.